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EU PPWR Is Here: What Fashion Brands Need to Know About the New Packaging Rules
When developing a new clothing collection, packaging can seem like a relatively small consideration. The garment, fabric, fit, price and delivery date naturally receive most of the attention. But if you sell clothing into the European Union, packaging is becoming something that needs to be considered much earlier in the product development and supply chain…
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What Fashion Brands Don’t Always Tell You About Performance Fabrics
Modern fashion increasingly sells performance. Waterproof jackets, stain-resistant shirts, odour-control activewear, wrinkle-free cotton, and easy-care childrenswear have become familiar selling points. Consumers have grown used to expecting clothing to do more than simply provide comfort or style. Yet many of these performance features do not come naturally from the fibre itself. They are often achieved…
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How to Identify High-Quality Cotton
The Foundation of Everyday Luxury Cotton is the world’s most widely used natural fibre — prized for its comfort, breathability, and versatility. From crisp shirting and soft T-shirts to plush towels and babywear, cotton’s appeal lies in its natural softness and adaptability. But not all cotton is the same. Its quality depends on a combination…