{"id":92,"date":"2025-06-13T17:51:11","date_gmt":"2025-06-13T09:51:11","guid":{"rendered":"https:\/\/knknit.com\/?p=92"},"modified":"2025-10-10T18:05:18","modified_gmt":"2025-10-10T10:05:18","slug":"rethinking-colour-in-fashion-tradition-vs-innovation","status":"publish","type":"post","link":"https:\/\/knknit.com\/?p=92","title":{"rendered":"Rethinking Colour in Fashion: Tradition vs. Innovation"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Colour Systems Across Industries<\/h3>\n\n\n\n<p>If you\u2019ve worked with colour in different industries, you\u2019ll know the language changes depending on the context:<\/p>\n\n\n\n<ul>\n<li><strong>CMYK<\/strong> \u2013 the subtractive model for printing. By mixing Cyan, Magenta, Yellow, and Black inks, we reproduce colours on paper.<\/li>\n\n\n\n<li><strong>RGB<\/strong> \u2013 the additive model for digital screens. Red, Green, and Blue light combine to create the luminous colours you see on monitors and smartphones.<\/li>\n<\/ul>\n\n\n\n<p>Both systems are powerful, but they are <strong>industry-specific<\/strong> and come with limits. CMYK can\u2019t reproduce all colours, which is why printed images often appear less vibrant than on screen. RGB, while offering a wider gamut, still doesn\u2019t cover the entire range of colours the human eye can perceive.<\/p>\n\n\n\n<p>In <strong>fashion and textiles<\/strong>, the most widely used standard has long been <strong>Pantone<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Pantone: Fashion\u2019s Traditional Standard<\/h2>\n\n\n\n<p>Since the 1960s, Pantone has served as the <strong>global language of colour<\/strong>. From designer studios to dye houses, everyone in the supply chain can point to a swatch number like <em>19-4052 Classic Blue<\/em> and know exactly what shade is being referenced.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Benefits of Pantone<\/strong><\/h3>\n\n\n\n<p>Pantone\u2019s success comes from its ability to offer:<\/p>\n\n\n\n<ul>\n<li><strong>Universal Communication<\/strong>: A widely recognised system across fashion, graphics, interiors, and beyond.<\/li>\n\n\n\n<li><strong>Trend Direction<\/strong>: Through seasonal launches and the influential <strong>Pantone Colour of the Year<\/strong>, Pantone helps guide designers toward shades that resonate with consumer moods and market shifts. (<em>Example: Pantone 13-1023 Peach Fuzz as Colour of the Year 2024<\/em>.)<\/li>\n\n\n\n<li><strong>Consistency<\/strong>: Physical swatch books and fabric standards give designers and manufacturers tangible references, helping to align colour expectations across borders.<\/li>\n\n\n\n<li><strong>Cross-industry familiarity<\/strong>: Because Pantone is used in branding, packaging, and digital design as well, it makes collaboration between disciplines easier.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Limitations of Pantone<\/strong><\/h3>\n\n\n\n<p>But Pantone is not without its frustrations:<\/p>\n\n\n\n<ul>\n<li><strong>Cost<\/strong>: Swatch books and licences are expensive, creating barriers for smaller labels and startups.<\/li>\n\n\n\n<li><strong>Limited Range<\/strong>: Pantone does not cover the full spectrum of human-visible colours. If you want a very specific shade, it might not exist in Pantone\u2019s catalogue.<\/li>\n\n\n\n<li><strong>Marketing-driven additions<\/strong>: New colours are often introduced to align with trend narratives rather than filling scientific gaps.<\/li>\n\n\n\n<li><strong>Analogue Foundations<\/strong>: While Pantone now has digital tools, its system was built around physical swatches, which can feel out of step with today\u2019s digital-first workflows.<\/li>\n<\/ul>\n\n\n\n<p>Pantone has shaped fashion for decades, but is it enough for an industry that\u2019s becoming faster, more digital, and more global?<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Other Colour Systems: Alternatives with Niche Roles<\/h2>\n\n\n\n<p>Several other systems exist, each designed with different principles:<\/p>\n\n\n\n<ul>\n<li><strong>Munsell<\/strong> \u2013 A perceptual, scientific model based on Hue, Value (lightness), and Chroma (intensity). Still widely respected in education, science, and art.<\/li>\n\n\n\n<li><strong>Natural Colour System (NCS)<\/strong> \u2013 Developed in Sweden, based on six elementary colours as humans perceive them (white, black, red, yellow, green, blue). Popular in interiors and industrial design.<\/li>\n\n\n\n<li><strong>RAL<\/strong> \u2013 A German system standardised for paints, plastics, and coatings, often used in architecture and industry.<\/li>\n\n\n\n<li><strong>Textile-focused libraries<\/strong> \u2013 Such as <strong>Scotdic (Japan)<\/strong>, <strong>CSI (Color Solutions International)<\/strong>, and <strong>Archroma Color Atlas<\/strong>, tailored for fabrics and dye houses, but lacking Pantone\u2019s global recognition.<\/li>\n<\/ul>\n\n\n\n<p>These systems are valuable in their fields, but none have matched Pantone\u2019s cross-industry dominance in fashion.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Enter Coloro: Innovation for a Digital Age<\/h2>\n\n\n\n<p>Launched in 2017 in partnership with trend authority <strong>WGSN<\/strong>, Coloro takes a different approach. Instead of limiting itself to a swatch library, it is designed as a <strong>comprehensive, perceptual system<\/strong> mapping the entire colour space.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How Coloro Works<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>1.6+ million colours<\/strong> \u2013 covering nearly the full range of human vision.<\/li>\n\n\n\n<li><strong>7-digit code<\/strong> \u2013 defines each colour by <strong>Hue (000\u2013359), Lightness (00\u201399), Chroma (00\u201399)<\/strong>. For example, <code>065-67-36<\/code>.<\/li>\n\n\n\n<li><strong>3D model<\/strong> \u2013 intuitive for designers, showing relationships between colours more clearly than flat charts.<\/li>\n\n\n\n<li><strong>Digital-first<\/strong> \u2013 designed for seamless integration into digital workflows, while still supporting physical textile standards.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Advantages for Fashion<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>Precision<\/strong> \u2013 virtually eliminates the \u201cdoes this colour exist?\u201d problem.<\/li>\n\n\n\n<li><strong>Efficiency<\/strong> \u2013 reduces wasted time and fabric caused by miscommunication.<\/li>\n\n\n\n<li><strong>Agility<\/strong> \u2013 aligns colour development with fast-moving design cycles.<\/li>\n\n\n\n<li><strong>Trend Integration<\/strong> \u2013 WGSN forecasts are tied to Coloro, combining science with commercial insight.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Comparing the Systems<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>System<\/th><th>Origin &amp; Use<\/th><th>Structure<\/th><th>Colour Range<\/th><th>Strengths<\/th><th>Limitations<\/th><\/tr><\/thead><tbody><tr><td><strong>Pantone<\/strong><\/td><td>Founded 1963 (US). Global standard in fashion, textiles, graphics.<\/td><td>Physical swatches + digital libraries. Codes like <em>19-4052 Classic Blue<\/em>.<\/td><td>~2,600 colours (Fashion, Home + Interiors).<\/td><td>Universal recognition, trend influence (Colour of the Year), cross-industry use.<\/td><td>Expensive, limited range, new shades trend-driven, analogue roots.<\/td><\/tr><tr><td><strong>Coloro<\/strong><\/td><td>Launched 2017 with WGSN for fashion\/textiles.<\/td><td>7-digit code: Hue, Lightness, Chroma.<\/td><td>1.6+ million (almost full human-visible).<\/td><td>Scientific, digital-native, precise, trend integration.<\/td><td>Adoption still limited, supply chain needs alignment, some colours unachievable in fabric (neons, metallics).<\/td><\/tr><tr><td><strong>Munsell<\/strong><\/td><td>Early 1900s by Albert H. Munsell (US). Used in science, education, art.<\/td><td>3D tree: Hue, Value, Chroma.<\/td><td>Continuous, perception-based.<\/td><td>Scientific accuracy, visual clarity.<\/td><td>Rare in fashion, not a commercial standard.<\/td><\/tr><tr><td><strong>NCS<\/strong><\/td><td>Developed in Sweden, 1960s. Used in interiors, product design.<\/td><td>Perception-based: white, black, red, yellow, green, blue.<\/td><td>~1,950 standard colours.<\/td><td>Strong in interiors &amp; architecture.<\/td><td>Limited palette, little fashion adoption.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Tradition vs. Innovation: What\u2019s Next for Fashion?<\/h2>\n\n\n\n<p>Pantone\u2019s strength lies in its <strong>heritage and trend leadership<\/strong>. It has shaped the language of colour in fashion for decades, and its \u201cColour of the Year\u201d campaigns continue to inspire designers and consumers alike.<\/p>\n\n\n\n<p>But as fashion accelerates and moves deeper into digital and sustainable practices, Pantone\u2019s <strong>limited range and analogue foundations<\/strong> may not be enough. Systems like Coloro, with their <strong>scientific rigour, digital flexibility, and near-infinite palette<\/strong>, represent a new way forward.<\/p>\n\n\n\n<p>The real question is: <strong>will fashion embrace Coloro\u2019s innovation, or will Pantone\u2019s legacy keep it at the centre of the industry?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colour Systems Across Industries If you\u2019ve worked with colour in different industries, you\u2019ll know the language changes depending on the context: Both systems are powerful, but they are industry-specific and come with limits. CMYK can\u2019t reproduce all colours, which is why printed images often appear less vibrant than on screen. RGB, while offering a wider [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[17,16,18],"_links":{"self":[{"href":"https:\/\/knknit.com\/index.php?rest_route=\/wp\/v2\/posts\/92"}],"collection":[{"href":"https:\/\/knknit.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/knknit.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/knknit.com\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/knknit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=92"}],"version-history":[{"count":1,"href":"https:\/\/knknit.com\/index.php?rest_route=\/wp\/v2\/posts\/92\/revisions"}],"predecessor-version":[{"id":93,"href":"https:\/\/knknit.com\/index.php?rest_route=\/wp\/v2\/posts\/92\/revisions\/93"}],"wp:attachment":[{"href":"https:\/\/knknit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=92"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/knknit.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=92"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/knknit.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=92"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}